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Ctrip data shows that since the end of November, the sales of ice and snow travel products have started. In the past week, the search volume of "skiing" on the platform increased by 50% month-on-month, and the search popularity of ice and snow related products continued to rise in December.As for the market outlook of the brokerage sector, Guojin Securities said that in 2025, liquidity is expected to be further relaxed, which will improve the stability of the market, the improvement of economic fundamentals will be confirmed, and the stock market is expected to rise further, which will benefit the valuation and performance of the brokerage sector.Institution: The "New Year's Market" configuration has a high winning rate.

Huaxi Securities believes that in 2025, A-share earnings are expected to usher in an inflection point, with a high probability of technological growth assets, and revenue growth is expected to become the dominant factor in style allocation. The short-term "New Year's Market" has been launched, focusing on the value direction of the market before the year, and looking at the two main lines of domestic demand and advanced manufacturing after the year. It is expected that A shares will remain in a volatile state, and the "New Year's Market" configuration has a high winning rate.Ice and snow economy concept stocks have been active recently and strengthened again yesterday. At the close, Jingxue Energy Saving had a daily limit of 20%, Dalian Shengya, Yingpaisi and Iceberg had daily limit, and Changbai Mountain and Sanfu Outdoor rose by over 5%.Ping An Securities judges that the growth style of A-share market will be more flexible in 2025, and structural investment opportunities will increase.

Ping An Securities judges that the growth style of A-share market will be more flexible in 2025, and structural investment opportunities will increase.A shares fluctuated higher, and the large consumer sector collectively strengthened.Citic Securities said that near the Spring Festival, the superposition policy is expected to heat up, and consumption is expected to usher in a new round of rebound and repair. CITIC Securities suggested that the consumption allocation should be progressive from both offensive and defensive to flexible varieties. In terms of both offensive and defensive, we can pay attention to consumer internet, dairy products with low valuation and high return, and mass catering that are expected to be the first to stabilize; In the aspect of flexibility, the catering supply chain, alcohol, human resources services, hotels and so on with obvious pro-cyclical characteristics are considered.